As the largest domestic-owned bank, HPB has been strategically focused on retail banking throughout Croatia, as well as monitoring and encouraging the development of the national economy, especially in the segment of small and medium-sized enterprises.

HPB’s strategic development arrangements are aimed at increasing the market share in the banking market and developing the organisation and business processes in accordance with the best world practice.

HPB is focused on introducing new and attractive retail products and services, with particular emphasis on innovations in the financial and business offer tailored to the characteristics and needs of small and medium-sized enterprises.